
Bibingka is a local rice cake delicacy with a mostly sweet and a bit acidic taste. It is made up of finely grind rice or ginaling na bugas, coconut milk or tuno sa lubi, sugar and yeast—but traditionally it’s tuba or alcohol/wine from coconut trunks’ juices. It can be found almost everywhere in the country. The origin of the bibingka is still vague but some say that the term bibingka is an adaptation from the Goan(Indian) bebinca, which is a multi-layer pudding made up flour, sugar, coconut milk, eggs, butter, and garnished with almonds. It is also found in former Portuguese controlled areas like Macau and East Timor. Bibingka is cooked with heat, produced by burning charcoals,that is above and below the bibingka mixtures container, which is traditionally a specialized terracotta pot.
In Cebu, some bibingka makers use the traditional way of cooking although for some, they already use ovens. The reason for the shift of way of cooking is because of time constraints. When one uses ovens, the cooking time is much faster and it requires less effort compared to cooking bibingka traditionally through charcoal. Mrs. Lilibeth Campanilla, who has been in the business for almost two decades and one of the famous makers of “Bibingka sa Mandaue” or “Bibingka from Mandaue”, the renowned bibingka all over the province of Cebu which is named after Mandaue City (the place where it the delicacy is made), has said that cooking bibingka through oven is indeed faster but that using ordinary ovens would not yield the approximately same result as making it traditionally. So, one must use a specialized oven that mimics the traditional way, and that is what Mrs. Campanilla is doing. But however one turns the world, one can never deny that bibingka is indeed a delicious delicacy and that these local delicacy is part the parcel of Philippine heritage and culture. It’s just sad that that most of the younger generation has lost their interest over this certain delicacy.
The continuous inflow of foreign influences in the country due to globalization has had many effects in the country. Nowadays, we can relate to different cultures it seems that foreign names and products are now quite common amongst the new generation. Like we know what Pad Thai is, or where Kimchi came from, or who the Kardashians are, or the new fashion trends, and all of these things. Globalization has broadened our horizons and brought many new ideas for us to ponder and apply to our society. But with the influx of ideas also comes the inflow of foreign goods. It is not a secret that most of the powerful countries nowadays are capitalist, and they will take advantage of Globalization as they send many of their products to our country. And the Philippines, being as “accommodating” as possible continuously accept and patronize foreign goods that are, in fact, creating a competition with the local products. Think about it, most of us would really prefer a foreign product because a) They’re imported, it means its classy (colonial mentality), b) It just cost the same with the local product, some even lower in prices, and c) foreign products do have good quality. For example, when a Marikina made shoes and a Sketcher shoes were on sale, with the same price, which one would be most likely be chose an average Filipino? We may not notice it but we are slowly killing our own industries by continuously buying these foreign products—and that includes the local food industries. But it’s not just the preference for foreign products that is killing our bibingka industries; there is also the problem of the agricultural lands being turned into industrialized lands. According to the National Statistics Office, “the country’s total farm area decreased by three percent after a period of more than one decade. The decrease in total farm area could be attributed to the conversion of farmlands to residential and commercial purposes. As a result, the average farm size declined from 2.2 hectares per farm in 1991 to two hectares per farm in 2002.” This conversion of the agricultural lands has lead to the rise in prices in rice and sugar prices. This has even led us to import rice from Thailand during the 2008 food crisis, which is ironic since it was the Philippines that taught Thailand to technology to boost their agricultural sector and now, we are importing rice from them. There has also been the rise in sugar prices because of the lack of supply and the high demand for it, that has triggered the rise in bread prices many months ago but, as of today, the price of sugar is around 50 peso per kilo, more stable but still higher compared to the 40 peso per kilo from before. All in all, these problems are still rampant in our country and unless we do something about it, it will continue to, at the very least, cripple most of our local industries.
The heavy foreign competitions and the rise of prices in the ingredients of bibingka have done some damages and have led to some drastic changes in the industry. Some makers had their recipes changed so that they can cut cost. I once overheard a woman said, “Di na jud pareho ang timplada. Commercialized na kayo” (The product has been commercialized that it doesn’t taste the same as the bibingka before) and I silently agreed with her. Others have changed their measurements or have raised their prices in order to still have some profit but this just drove some customers away. I asked a vendor if the profits have been all right, he said that it was still okay because some still buy bibingka even though their prices have rose slightly, but compared before it has been a bit lower. While others have been faring well enough, others just didn’t get so lucky and closed down. It’s a sad seeing one of the things that has been a big part of my childhood, slowly thinning but I’ve not yet lost hope that it will continue to strive. I now see bibingka in some malls and some restaurants, which is a good avenue for re-introducing bibingka to the new generation and also I noticed some of them in sidewalks and streets being sold by small, movable stalls. But even though there is the reappearance of these products in the market, how can we ensure that it will constantly be there? One can only hope that the industry will remain steadfast in the face of many problems and not vanish.